The text above should reflect the same hookline used in the ad copy but instructional rather than in questions. Do this to get this. I was able to do this so I got this. That sort of approach. The first Version of this section is using an Ad Splash which is an image of both text and lead magnet which translates well to phone AND gives some more graphic options to the text, which is not always what one wants. This version is here as a desktop and mobile set where only desktop can see one and the mobile sees the other so the sizing can be adjusted on both. The important part here is to keep the full optin form in the fold on both displays, which means either way the visitor does not need to scroll down to enter information to opt in and proceed.